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‘Barbie,’ Netflix Among Top Marketing Winners at 2023 Clio Entertainment Awards

The 2023 Clio Entertainment Awards, recognizing creative excellence in entertainment marketing, were handed out on Thursday night in Hollywood, with Barbie, Tár, Wednesday and Dahmer – Monster: The Jeffrey Dahmer Story among the big winners.

During the ceremony, Netflix was announced as network of the year, Activision/ Blizzard as game publisher of the year, Universal Pictures as studio of the year and AV SQUAD as agency of the year. 

“In a year that brought whiplash to the industry — with a summer where entertainment marketing captivated the popular culture and had Barbenheimer audiences flocking to theaters, only to be mostly shut down by two strikes — creativity was the key to converting consumers into fans,” Ashley Falls, executive director of Clio Entertainment, said in a statement. “It’s no surprise that the Barbie integrated campaign by Warner Bros. Pictures took home top honors in the form of a Grand Clio Entertainment Award, but our jury of industry leaders sent a message to the industry that ingenuity is alive and well, and they awarded 34 additional Grand Clios — a record number for a single competition cycle — for work across film, television, home entertainment, gaming and live entertainment.”

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Elsewhere in the ceremony, MOCEAN’s Michael McIntyre and Apple TV+’s Jen Weg presented the 2023 Clio Entertainment Impact Award to Helen Ahn, creative director and senior editor at Wild Card Creative Group. Later, producer and entertainment marketing leader Bob Israel was awarded the 2023 Clio Entertainment Lifetime Achievement Award for his contributions to the business. 

The Clio Entertainment Awards, formerly known as The Clio Key Art Awards, were established by The Hollywood Reporter in 1971 before becoming a Clio property in 2015 and maintaining THR as a media partner.

A full list of the night’s winners are below.

Games

Audio/Visual – “South of Midnight – Teaser trailer” by Compulsion Games for South of Midnight
Branded Content – “Corrido of Duty” by Archer Troy for Call of Duty
Experiential/Event/Activation – “Loot for Good” by DAVID for Loot for Good
Integrated Campaign – ”Clash from the Past” by Wieden+Kennedy for Clash of Clans
Original Content – “Clash from the Past” by Wieden+Kennedy for Clash of Clans
Partnerships/Collaborations – “Adopt A Stray” by Current Global & FCB Chicago for Fresh Step
Public Relations – “V-Land” by Dentsu Creative for V-Land

Home Entertainment

Key Art Craft – “Reservoir Dogs” by Phantom City Creative, Inc. for Reservoir Dogs
Social Media – “Amsterdam – Social Content Campaign” by Tiny Hero for Amsterdam

Live Entertainment

Audio/Visual – “Endless Venice” by Rai Radiotelevisione Italiana
Audio/Visual Craft – “Endless Venice” by Rai Radiotelevisione Italiana
Design – “Eurovision 2023” by Starlight Creative / Design Bridge and Partners for Eurovision 2023
Social Media – “Hamilton x Rihanna” by Michael Cassel Group for Hamilton Australia

Television

Branded Content – “Live From The Upside Down” by Observatory for Stranger Things and Doritos
Design – “Hello Tomorrow!” by Imaginary Forces for Apple TV+
Digital/Mobile – “QUÉ MIRÁ BOBOT” by ISLA for Netflix
Integrated Campaign – “Wednesday Hates Marketing” by Netflix for Wednesday
Key Art – “Beef” by Netflix for Beef
Merchandise/Premium – “Big Brother’s #MEMERABILIA” by Media.Monks for Big Brother
Out of Home – “The Infected Billboard” by Dentsu Creative for The Last of Us
Teaser – “The Light” by Trailer Park Group for All The Light We Cannot See
Trailer – “Don’t Go” by Trailer Park Group for Dahmer – Monster: The Jeffrey Dahmer Story
Video Promo Craft – “Don’t Go” by Trailer Park Group for Dahmer – Monster: The Jeffrey Dahmer Story

Theatrical

Audio/Visual Campaign – “Barbie Theatrical Campaign” by Giaronomo Productions for Barbie
Audio/Visual Craft – “Welcome” by Giaronomo Productions for Tár
Branded Content – “Scream VI x Comedy Central’s RENO 911!” by Paramount Brand Studios for Scream VI
Design – “Slumberland” by Imaginary Forces for Netflix
Experiential/Events/Activation – ”Smile Viral Stunt: Reaching Fans in Unexpected Ways” by Paramount Pictures for Smile
Fan Engagement – “M3GAN Digital Campaign” by Addison Interactive, Inc. and BOND for Universal Pictures
Integrated Campaign – “Barbie – Integrated Campaign” by Warner Bros. Pictures for Barbie
Key Art – “Tár – Teaser” by AV Print for  Focus Features
Original Content– “Smile Viral Stunt: Reaching Fans in Unexpected Ways” by Paramount Pictures for Smile
Spot – “TV60 ‘Click Review’” by MOCEAN for Evil Dead Rise
Teaser – “Sheep” by AV Squad for Killers of the Flower Moon
Trailer – “Welcome” by Giaronomo Productions for Tár