‘Mission: Accepted!’: Margot Robbie and Greta Gerwig Follow Tom Cruise in Cross-Promo Films

Is this the start of a trend?

After Tom Cruise took to social media to promote the three most anticipated summer tentpoles outside of his own film, Barbie director Greta Gerwig and star Margot Robbie returned the favor Thursday night.

On Twitter and Instagram, Robbie and Gerwig posted three images of themselves standing in front of promotional posters holding tickets to the cruise starring Mission: Impossible – Dead Reckoning, part one as well as that of James Mangold Indiana Jones and the Dial of Destiny and Christopher Nolan Oppenheimer.

The post is simply titled “Mission: Accepted!” an allusion to Cruise’s previous post urging fans to go see the big summer movies and also the Mission Impossible franchise.

In Cruise’s post, the actor and Showdown promoted director Christopher McQuarrie Indy 5, Oppenheimer AND Barbie. Will Mangold e Indy 5 starring Harrison Ford, e OppenheimerNolan and star Cillian Murphy now following suit?

The cross-promotion will be a welcome box office return for Hollywood tentpoles outside of Spider-Man: Across the Spider-Verse disappointing this summer.

Early tracking suggests Barbie it could open for $70 million to $80 million if not more. Oppenheimer it’s looking for a domestic debut in the $40 million range. Despite a mixed critical reception, Indy 5 is looking to open with a solid $60 million to $70 million over the weekend of June 30-July 2. AND Showdown is seeking a franchise-best $90 million opening for its extended weekend, which kicks off Wednesday, July 12.