Terra Potts Exits Film Marketing Post at Warner Bros. (Exclusive)

Terra Potts Exits Film Marketing Post at Warner Bros. (Exclusive)

Terra Potts has decided to step down from her role as executive vice president of worldwide marketing at Warner Bros. Pictures after a 13-year stint at the studio.

Potts, who is one of the few African-American women to have risen to a senior management position at a major Hollywood studio, has spearheaded global campaigns for films including Academy Award-nominated Baz Luhrmann Elvisby Olivia Wilde Don’t worry honey and, more recently, The Rise of the Evil Dead. She was also responsible for DC Studio’s highly anticipated 2023 summer tentpole The flash.

Pott was promoted to executive vice president after serving as senior vice president of marketing and multicultural advertising. In the key role, he has helped reach a more diverse and broader audience. Films he worked on in that capacity included I believeJackie Robinson biopic 42, Judas and the Black Messiah AND The Curse of La Llorona and box office sensation Crazy Rich Asians.

Related stories

His innovative strategies have also contributed to two of Warner Bros.’ most successful franchises.’ history, the Evocation universe and Itwhich are the only horror film franchises to cross the $1 billion mark at the worldwide box office.

Potts’ work on Crazy Rich Asians including holding first tastemaker screenings across the country and giving Asian American influencers an exclusive early teaser to share on their personal social feeds before the trailer is released. “We wanted to make sure they had ownership,” Potts said The Hollywood Reporter in a 2019 interview “Once they blessed the film, it was OK to play for a larger audience and not feel like we were appropriating something. It made them feel like they were sharing their movie.

Crazy Rich Asiansreleased in 2018, it helped fuel an industry-wide rallying cry for greater inclusion in casting and a more diverse vision for theatrical storytelling.

Prior to joining Warner Bros., Potts worked with awards and marketing strategist Lisa Taback at Taback’s former firm, LT-LA. Movie. Potts worked on David Fincher the curious case of Benjamin Button, which garnered 11 Academy Award nominations. He also assisted Lionsgate in pitching the launch of Tyler Perry’s Madea and that of James Wan Saw.

Potts began her career at Murray Weisman & Associates after studying community advocacy and social policy at Arizona State University’s Watts School of Public Service and Community Solutions. He is currently the chairman of the board of the best independent K-12 school Campbell Hall.