‘The Marvels’ to Take Over Las Vegas Sphere (Exclusive)

‘The Marvels’ to Take Over Las Vegas Sphere (Exclusive)

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For those who are not attending tonight’s The Marvels premiere in Las Vegas, Goose — the cat-like alien creature that appeared in Captain Marvel and returns in The Marvels — will tower over the city’s skyline on the exterior of the recently-opened Sphere.

The promo is a collaboration between software developer Autodesk and Marvel, and begins with Goose in its cat form, before transforming with her detailed tentacles on full display. It comes ahead of The Marvels‘s Nov. 10 release in theaters.

Sphere, Las Vegas’ newest entertainment venue, boasts an exterior coated with a record 580,000-square-foot 16K LED display, while its interior features a record 160,000 square-foot 16K LED display.

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The Autodesk/Marvel promo was created by visual effects studio The Mill, using Autodesk Maya 3D software (which is widely used by VFX companies) for designing, lighting, rigging and animating the Goose character. It was rendered with Autodesk’s Arnold software.

“Collaborating with Autodesk on The Marvels activation has been an amazing experience,” says Jocelyn Birsch, director of experience at The Mill, which also created the visual collage, using sampled film clips of Elvis Presley, that plays during U2’s current residency at Sphere.

Since opening in late September, Sphere debuted two shows: U2 residency U2:UV Achtung Baby Live at Sphere and Darren Aronofsky-helmed movie Postcard from Earth.

The new promo is scheduled to run through Nov. 13, for the kickoff of Autodesk University, the software developer’s annual design and content creation customer confab, which will be held in Las Vegas.