The production of ‘Barbie’ resulted in an international shortage of pink paint for Greta Gerwig’s film

by Greta Gerwig Barbie the production used so much pink paint to bring the fantasy world to life that it actually led to a shortage of color.

In a recent interview with Architectural digestReleased online Tuesday, the director talked about how Barbie Land came to be and who helped bring the iconic pink set to the highly anticipated film.

“Keeping ‘boyhood’ was key,” she said of the film, which stars Margot Robbie as Mattel’s iconic fashion doll and Ryan Gosling as Ken. “I wanted the pinks to be very bright and everything to be almost too much.”

Gerwig also noted that it was important not to “forget what made me love Barbie when I was a little girl.” So that’s when she decided to bring in production designer Sarah Greenwood and set decorator Katie Spencer for the challenge.

Greenwood told the magazine that to help “make Barbie real through this unreal world,” they drew inspiration from the mid-century modernism of Palm Springs.

The production designer said earlier IndieWire that “pink became the thesis of the film” and that when it came to finding the perfect pink “it was epic dealing with the painters, mixing the right colors”.

But because of the construction, Greenwood said A.D that there ended up being an international shortage of the fluorescent shade of Rosco paint. He added, “The world … has run out of pink.”

Overall, Gerwig said her goal was to “capture what was so ridiculously funny about the Dreamhouses” in the film, which hits theaters July 21.