Web 3.0 and the promise of the metaverse have generated excitement about new markets for companies large and small. But as with any technological frontier, legal uncertainties bring new risks alongside opportunities. One area currently full of legal issues is trademark law. We’ll look at what we see as three of the biggest open questions that should make anyone entering the metaverse tread carefully—issues that should even cause organizations staying IRL to start considering how to protect their brands from unexpected challenges in the virtual world.

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